Italian Giovanna Battaglia is a girl who knows everything about fashion. She was born in the most chic fashion capital of Milan, began her career as a model (she was even the muse of Fendi and Dolce & Gabbana), and after leaving the catwalk at 28, she moved to editors and stylists. In less than four years, Giovanna managed to achieve stunning success in this field: her resume includes work in Chinese, German and Italian Vogue, L'Uomo Vogue, Vogue Gioiello, Vogue Pelle and W magazine, as well as the status of an it-girl and a style icon ( here the girl's model past was especially useful - she is used to increased attention to her person, does not shy away from photographers and bloggers and looks great in all the pictures). And although evil tongues claim that they became interested in Battaglia solely because she goes everywhere with Anna Delo Rousseau (with whom she allegedly made friends specifically to promote herself), we do not think so. Giovanna is a bright personality - charismatic, talented, pleasant to talk to and oh-oh-very stylish. Want to have the same stylish wardrobe? Fashionable clothes... Even Karin Roitfeld is delighted with this girl, and Giovanna, by the way, is dating her son.
Unlike her friend and Vogue colleague Anna Delo Russo, Battaglia dresses much more relaxed (without theatricality and outrageousness) and prefers simple, feminine outfits of a classic cut. At the same time, there will always be some detail that makes the image complete and gives the ensemble a special charm - embroidery, applique, print, original jewelry, a clutch bag or stunning stiletto heels that any fashionista is ready to kill for.
Despite the fact that fans consider Giovanna the standard of a modern lady and call the Italian Audrey Hepburn, the girl tries not to take her style too seriously (although the comparison with Hepburn flatters her, because the young fashionista has repeatedly said that the actress is her main role model, as and Monica Vitti). Battaglia chooses almost all outfits spontaneously, under the influence of the moment. In general, she can begin to build an image with earrings that she certainly wants to wear, and therefore she needs to find a suitable dress and other components for them. Fortunately, during her modeling career, Giovanna studied very well what suits her and what does not, and she practically does not have fashion mistakes. The shades are selected strictly according to the color type (favorite colors are red, blue, green, white, black), cut according to the figure, high-heeled shoes (slim and lengthen already long legs). 
When asked how to become an it-girl, or at least a fashionista, Battaglia replies: wear dresses and skirts. It is sexy, feminine, fashionable and much more interesting than pants. The latter are allowed to be worn when it is cold, and also occasionally for a change, if they are very fashionable.
Another valuable piece of advice from a young Italian woman: best friends girls ... graceful little handbags (you haven't thought about diamonds - how vulgar!). They do not distract attention from the woman: her figure, hair, face, outfit ... Also, you should not carry bags with which everyone goes. Giovanna doesn't like any Chanel / LV / Hermes too much - with them half of the ladies are guaranteed to appear at the party and even darkness to the people on the Internet. If you are aiming for style trendsetters, this is clearly not your way.
Today one of my favorite themes is street style, specifically: Street style and its icon Giovanna Battaglia.
But first, a little about what street style is. It is clear that translated from English this is street style. This concept appeared not so long ago, in the 80s of the last century, among surfers in Los Angeles. Local surfboard designer Sean Stussy decided to launch T-shirts with the same pattern as the surfboards, which spurred the development of the surfer subculture.
Later, the concept of street style incorporated elements of skateboarder style, hip-hop fashion, Japanese street fashion and high fashion Haute couture. Here is such an explosive mixture. But over the years, street style has changed, as fashion itself has changed. He absorbs all the new trends in fashion, becomes more diverse and expressive.
Not every street style will be street style. The style should be unusual, bright, memorable and individual. Real street fashion stars easily mix branded items with items from mass market stores and even from second-hand stores in their looks. And every fashion capital has its own street fashion.
Giovanna Battaglia is a great representative of Italian street fashion, a favorite of street photographers and fashion bloggers from all over the world.
Giovanna is a former model and muse of the design duo Dolce & Gabbana and Fendi. At 28, she retired from the catwalk to work as a stylist, editor for L'Uomo Vogue and a freelance fashion editor for W magazine. Possessing great taste, she combines Italian chic with French restraint in her style.
She prefers classic style in everyday clothes, in particular, Giovanna's shoes are always discreet. These are usually pumps or sandals with straps with heels to emphasize the already long and slender legs and graceful ankles.
But in each of her outfits, she adds bright accents in the form of scarves or shawls, belts, stylish handbags and a large number large jewelry... The image of Giovanna is very recognizable and therefore unique. She considers Audrey Hepburn to be her idol, and the style of the 50s is often guessed in her outfits.
Here is what Giovanna herself says about her style: “In choosing clothes, I always give in to an impulse of feelings. I wear what I like about this moment... Sometimes I start choosing an outfit with matching earrings or shoes. This is an unpredictable process. During my modeling career, I realized what kind of clothes suits me and what doesn't. I prefer more elegant looks. Although I do not reject the notes of eccentricity. I would say I have an eclectic style. "
Street style is a reason for inspiration, an opportunity to spy on some ideas for your wardrobe. Street stylers are the first to start wearing things that have just appeared on the catwalks and combine them in their looks, sometimes, from the point of view of the layman, rather strange. But it is precisely by their audacity that they help us not to be afraid of the new.
Photo by Pinterest, Style du monde.
See you later,
She is somewhat similar to Audrey Hepburn. In every second photo, she laughs contagiously. And her heart and soul entirely belong to fashion. Who is she? Giovanna Battaglia is an Instagram superwoman. The woman who taught 842,000 people (that is how many subscribers she has) to wear a leopard print like no other and combine the craziest colors.
Now a favorite of streetstyle photographers, muse of designers and fashion editor of W magazine and Japanese Vogue, she lives between New York, Stockholm and the suburbs of Oxfordshire. Her husband, Oskar Engelbert, is a major Swedish developer and owner of several buildings in Stockholm. True, the image of a typical glamorous millionaire's wife with Giovanna does not fit in any way. It's not about her. She has her own style: wildly colorful and incredibly optimistic. And she wears animal print as if it were her everyday uniform.
Today Giovanne is 38. She was born in Milan - in the heart of Italian fashion. And she spent all her childhood in a very creative environment. Still would! Father is an artist, mother is a sculptor and teaches at the Brera Academy, where Giovanna also studied at the Faculty of Art History. So in her family she is not the only bright personality.
Giovanna is the second child of four Battaglia children. Her older brother Antonio owns a gallery in Milan, her sister Sarah is a fashion designer, and her younger brother Luigi is a fashion decorator. Friends even jokingly call them the Italian Kardashians :-)
Giovanna with her sister Sarah
Giovanna was obsessed with fashion since childhood, although at first she did not consider it a profession for herself. In an interview, she even recalled that she wanted to work in the opera, and in high school and even thought about a political career. But (thank God) these plans were not destined to come true. In 1997, she first took to the catwalk in the Dolce & Gabbana show and realized that fashion can be much more interesting than politics :-)
According to Giovanna herself, she was never a good model. She was too active and impatient, could not sit in one place for a long time, so shooting for glossy simply drove her crazy. After all, it was necessary to pose for hours, frozen like a statue! But, of course, working as a model also gave its advantages.
Most importantly, Giovanna began to earn her own money, which she spent on ... CLOTHES. Crazy fashions Mom would never buy her: plastic beads, giant platform shoes, a Gucci T-shirt with a picture of Kate Moss that cost a fortune. Parents then were horrified that their daughter was spending her hard-earned money on things, and not books or at least paintings.
Giovanna received her first experience of working in a magazine in a publication with the capacious title Pig. Despite the sonorous name, Pig's editorial office was located in the garage of the Milanese district of Brera. One day Giovanna just went there and said: “Hi, I'm a stylist, but I used to work as a model and now I have a lot of connections. Is there something I can do for you? " And they agreed! There was only one condition - Giovanna would pay for the shipment of materials to Paris at her own expense.
As a result, Giovanna stayed with Pig for three whole years. Accustomed to a good life, she worked tirelessly in a dirty garage without windows and air conditioners, but was able to prove to the editors that she was serious about fashion.
2006 2007
2008 2009
Giovanna at the beginning of her career. 10 years ago, seeing a miss positive from head to toe in black was a common thing.
The next job offer was much more interesting. And it came from Anna Dello Russo herself. At that time she worked as a fashion editor at L "Uomo Vogue (men's edition). When she asked Giovanna how she felt about styling shootings for ... a men's magazine, she replied:" Anna, with you I am ready to stylize anything, even clothes for dogs ". So at the age of 28, a new section of Joe's career began, and Anna Dello Russo's team had not only a talented employee, but also a new friend.
For many, working with Anna was an unattainable dream. For Giovanna, it turned into reality in the best traditions of "The Devil Wears Prada". How to save 40 models in fur coats from fainting while shooting in the scorching sun? And how to protect all the same models from frostbite during a photo shoot on the glacier? Filming under the direction of Anna caused shock and admiration at the same time. Anyone who imagines work in gloss knows very well that usually filming takes place several months before the release of the issue. Therefore, Giovanna had to wage an eternal struggle with the weather. It was like an ongoing emergency.
But over time, Giovanna realized that in working with Anna there is no such word as “difficulty”, there is only a “solution”.
In 2011, Giovanna was invited to work for W magazine, and she moved to New York.
For a girl from a large Italian family, leaving her father's house was a real event, despite the fact that she was already 30. It was time to seriously think about independence :-)
In the same year, Giovanna's career skyrocketed. And this was not only because of the success in "W". By this time, years of friendship with Anna Dello Russo and obsession with fashion had formed in Giovanna her own unique style, which could not be ignored. So Scott Schumann could not pass by such an extraordinary girl. Photos of Giovanna were featured on his street fashion blog The Sartorialist. Giovanna's pictures collected so many views and comments that they almost "put down" the site. Her popularity began to grow exponentially, and a month later people recognized her on the streets.
It was obvious that the moment when she became the star of the world streetstyle was only a matter of time.
Popularity covered Giovanna with its captivating wave. It was so strange and even fun. But there was only one strange moment in all this vortex of piled starry. All people wanted to know about her was what she was wearing.
For several years, Scott Schumann turned streetstyle into a religion, and made Giovanna, if not a goddess, then at least a prophet of street fashion.
And in 2013, the New York Times published a devastating article by Suzy Menkens about fashion weeks becoming a zoo: a cattle market of posers waiting to be noticed by photographers. No, Suzy didn't write specifically about Giovanna. After all, she was a real professional in the field of fashion and had worked for a magazine for a long time. The message of the article was more aimed at upstart bloggers who simply appeared next to the event in the craziest outfits with the sole purpose of being photographed. But then this article confused even Giovanna. At one point, she even considered going back to black again in order to go unnoticed on the show. Fortunately, she quickly dismissed these thoughts, saying to herself: “Fashion is an expression of me as a person, so I refuse to pay attention to what people think of me. Why should I limit myself at all? It is perfectly normal that a person who lives in fashion wants to dress up for fashion shows. "
Since then, Giovanna has been hunted by street photographers. She is a true walking advertisement for luxury brands. And when asked in an interview how much she spends on clothes, she laughs and replies: "No comment!"
In 2016, Giovanna married Oscar Engelbert. But I can't call it a simple wedding. It was a three-day performance that looked more like a luxury haute couture shoot than a reunion of two loving hearts. The wedding took place in Capri, and anyone could find out all the details on Giovanna's Instagram, where she carefully broadcast everything.
For three days, the bride changed SIX outfits.
For the welcome dinner, Giovanna chose a dress from her designer friend Azzedine Alaïa.
And for a bachelorette party I went to a Tom Brown dress in the style of Audrey Hepburn, hand-embroidered with pearls.
Giovanna walked to the altar in a princess dress Alexander McQueen with a long train that her bridesmaids helped to carry. Among them, by the way, was Anna Dello Russo.
After the wedding, the newlyweds had a party. And Giovanna changed her outfit again for a dress from Giambattista Valli and boots from Manolo.
And for the disco the next night I changed into Miuccia Prada
But my most favorite dress is the one that Giovanna chose for the civil ceremony at the city hall: snow white from Valentino with cape sleeves to the floor.
“I had no intention of getting married. It just so happened that I met this amazing man, so I decided to marry him and thought: "At least once this will be for me, not for the magazine. Let's go! Let's have some fun!" (with)
Last October, Giovanna presented her own style book, GIO GRAPHY: FUN IN THE WILD WORLD OF FASHION. No, these are not style tips. This is an ironic guide to the glamorous life, where Giovanna talks about her own view of fashion in general, not forgetting to poison jokes in between times. This is what she is all about.
The book costs about $ 29 and you can buy it on Amazon.
Giovanna's motto: “There is no other chance than today and now, so just shut up and go. As if there is no other option or plan B. " In my opinion, you can't say better!
Today, for her Instagram fans, Giovanna is an unattainable ideal that they want to emulate. But despite everyone's love, she receives thousands of angry messages every day that "it's easy to be fashionable when you're wearing a Burberry trench coat." For such people, Giovanna has the same answer: “All I do is just want to inspire you. Yes, my Burberry coat is expensive, but you can easily duplicate my look at H&M or Zara. Get creative with it. And if I annoy you - unsubscribe from me, please. "
What do you think is common between streetwear and luxury Italian clothing styles? Of course, this is Giovanna Battaglia! The inimitable Italian is the creator of impeccable images that must be admired.
Giovanna is a favorite of street photographers, and her street style is truly Italian sophistication, a touch of eclecticism and perfect taste. Who is Giovanna Battaglia? Why is she considered the trendsetter of streetwear? What style lessons can she teach us? All this is in our article.
Who is Giovanna Battaglia
We do not know so much about the childhood and youth of Giovanna Battaglia. Since the age of 16, she has been a successful model, and this is not surprising: just look at her flawless figure, as if created for the catwalk.
Despite the characteristic Italian appearance, a large nose, thin (not inflated hyaluronic acid- lo and behold!) lips, Giovanna still makes you turn at her again. Huge Brown eyes, dark skin, a bright smile made her the muse of Dolce & Gabbana, and also the inspirer of Fendi.
At the age of 28, Giovanna Battaglia decides to change the direction of his career, but does not give up the fashion industry. Her retraining: from models to a trendsetter. Giovanna becomes editor of L'Uomo Vogue, freelance fashion editor for W magazine, runs her own fashion blog and works as a stylist.
“For me readingVogueis a real ritual. Truly great glossy magazines will never be supplanted by Internet projects. "
Having started working with Vogue, Giovanna became close friends with Anna Dello Russo, an independent fashion consultant for Japanese Vogue Nippon. Battaglia's style and Dello Russo's style can be called similar, but Giovanna does not like to overwhelm the audience, as Anna often does.
And by the way, Giovanna Battaglia is dating Vladimir Restuan-Roitfeld, the son of Karin Roitfeld, the editor-in-chief of French Vogue (until 2011). This is how Vogue connects destinies and makes new acquaintances.
Today Vladimir and Giovanna live in New York, where Roitfeld owns a private company in Manhattan that deals with exhibitions and trade in works of art.
“Working as a stylist for filming in New York is much more comfortable than in Europe. Everything you want is here, just pay! "
Giovanna Battaglia's style: flawless street look
Giovanna Battaglia's casual style is incredibly feminine and harmonious, she really has a lot to learn. The Italian loves a variety of prints and can safely mix them.
She works especially well with a strip: just look at these images created with an ordinary vest. Of course, this look is usually called French, but Giovanna adds real Italian chic to it.
By the way, about France. The style icon for Battaglia herself is Audrey Hepburn. Is this where all those perfect silhouettes of the new look that started with Audrey come from? Thin waist, fluffy skirt, graceful pumps and huge sunglasses - from a distance Giovanna can be mistaken for a modern Hepburn.
But Battaglia also has more daring and even eclectic combinations in clothes. Having disassembled these images into their components, you wonder how you can put it all together? But Giovanna succeeds, and very well: she knows how to create a harmonious image without excessive pretentiousness.
“What's wrong with wanting to stand out? If you want to wear a crazy dress or an incredibly bright scarf, why not? You're not killing anyone! "
Style lessons from Giovanna Battaglia
What can you learn from the philosophy that Giovanna adheres to in creating a style? Yes, almost everything!
We are sure that you will not blindly copy the images of an Italian woman, because we are all individuals, and each will suit something of his own. Nevertheless, Battaglia's techniques can be safely adopted.
Style rule # 1: shoes are the basis of the image, its alpha and omega
Classics are what Giovanna Battaglia loves. Shoes in her images, even the most original ones, are always restrained. Classic pumps (mostly with a pointed toe) and open sandals with several straps always lengthen the legs, make them slimmer, and emphasize the grace of the ankle.
Joanna Battaglia's style rule # 2: accessories decide everything, or style is always in the details
Giovanna Battaglia's street style is based not only on the elements of clothing themselves, but also on details: bright accents in the form of belts and scarves, massive jewelry, artsy handbags and clutches. Sometimes a stylish Italian woman manages to create a one-piece look with the help of accessories alone.
Style Rule # 3: Natural Makeup
The third is the appearance itself. Naturalness and naturalness - this is the background that works without fail with any image. Going out into the street in everyday worries, you are unlikely to paint your eyes with multi-colored shadows and glitters.
Even to evening dress Giovanna often does nude makeup and just emphasizes natural beauty.
Long eyelashes and well-defined eyebrows, powder-bronzer for cheekbones, natural lip tone - this is how Giovanna Battaglia is painted.
Her hairstyles are also very restrained. The black hair of the Italian woman is almost always gathered and styled in a low ponytail, parting in the middle or on the side. Simple and convenient, isn't it? At the same time, the curls always shine and are incredibly well-groomed.
Here are three main commandments from Giovanna Battaglia, and they should be followed, because it is not for nothing that the Italian woman is called “the queen of street style”. Which of her images would you repeat?
