Mary Kay is one of the largest companies engaged in the production and distribution of decorative cosmetics, perfumes and complex beauty care products through direct sales. The Mary Kay brand is one of the most recognized brands in the world, and the company excels in the competition in the market and, according to recent data, ranks sixth in the list of well-known cosmetic manufacturers. The popularity of Mary Kay products among women is explained not only by their high quality and relevance, but also by the company's motto, which calls for improving the lives of women around the world. The history of the development of the Mary Kay brand is inextricably linked with its creator, Mary Kay Ash, a businesswoman who inspired thousands of women with her own example and personal strength to strive to realize their potential and create their own successful careers in Mary Kay.

Company founded by a woman

The idea of ​​​​creating a new cosmetic brand belonged to Mary Kay Ash. The impetus for running her own business was a book that Ash wrote after encountering inequality at work. Ash intended to release a kind of instruction that was supposed to help women defend their rights and advance in business, but after detailed study and comprehension, the book turned into an effective business plan. In 1963, Mary Kay Ash founded a cosmetics company.

It is logical that a brand created by a woman is aimed specifically at the fairer sex. Their intuition, personal qualities and psychological characteristics help promote products and develop the company. Mary Kay's workforce is predominantly female, although men are still present among the full-time employees and in senior positions on the board of directors. The fundamental principle of the company is democracy. Starting from the very bottom, employees can move up the career ladder as much as they would like. The desire for career growth, dedication, intelligence and perseverance are the qualities that have helped many women achieve success at Mary Kay.

The symbol of Mary Kay is the bumblebee - an insect that, according to the laws of physics, cannot fly, but, without realizing it, continues to do the impossible.

Mary Kay's signature color is pink. The motto is to improve the lives of women around the world.

Mary Kay at the center of a scandal

In 1989, Mary Kay was one of the first cosmetics manufacturers to announce a moratorium on animal testing. In 2010, the company was blacklisted by PETA for resuming animal testing of its products. This step by Mary Kay management was made in order not to lose its position in the market of those countries where testing of cosmetics on animals is required by law.

Today there are a lot of cosmetics manufacturers that offer products of different quality and for every taste. It is difficult to understand this diversity. But, nevertheless, every woman has her own preferences. A leading position in the world of body care products, these products have the most positive things to say about them.

The policies pursued by the company play a large role in creating the image of the company. Mary Kay is not just a brand. This is a long history, traditions formed over the years and a certain philosophy. Reviews of Mary Kay cosmetics indicate that they are also distinguished by high quality.

The company strives to convey information about products to everyone. This is achieved through This includes direct communication with the client, demonstration of product capabilities and holding master classes. Company representatives work with each client individually. All this is the policy of the company, whose founder (Mary Kay Ash) created it to help women find their unique image and confidence in their attractiveness. She wanted to change the world and make it a little happier. These are the main operating principles of Mary Kay.

Reviews from those who use this cosmetics also apply to new products constantly offered by this manufacturer. This indicates that the company is constantly developing and striving for excellence, offering its customers to change themselves for the better. Products and decorative cosmetics combined with knowledge are all Mary Kay products. Reviews from customers who use cosmetics are the best proof of this.

Mary Kay is an extensive network of consultants who offer products directly to consumers. They can not only demonstrate cosmetics, but also teach how to use them correctly.

The company lives its own very busy and rich life. Seminars and classes are regularly held to improve the level of qualifications and study the features of new products. Working at Mary Kay is not only an opportunity to show your abilities and make people happier. This is also a chance to develop your business and achieve success in the business field. Here you have the opportunity to create your own extensive network of cosmetics sales.

What the company offers its clients is opinions about each cosmetic product. The hit of this season are mineral shadows in new shades. Thanks to their texture, they apply smoothly and blend easily. Depending on the manner of application, they can produce a different effect, from radiant to soft.

To give your skin freshness after a long winter, you need to use the Time Wise system, which includes a set of masks for recovery and skin care products for the face, hands and décolleté.

Of particular note is the new premium powder from Mary Kay. Reviews from professionals and clients are beyond praise. Using the new powder, you can create a bright, unique look with a light stroke of a professional high-quality Kabuki brush from Mary Kay.

In 2011, Mary Kay was the sixth largest direct selling company in the world. Net revenue was US$2.9 billion.

A special feature of the company is that only women are hired as salespeople (“beauty consultants”). Men, however, are present among the staff and on the board of directors. The company's philosophy is designed to help women achieve career success while maintaining the ability to fully engage with their families. The company strives to optimally use the characteristics of female psychology in its activities: to advance in the company, you need to help others succeed, because consultants receive bonuses for the success of the newcomers they bring and train; various rewards for successful work are practiced, such as discounts, cosmetics and perfumes, handbags, branded suits, precious jewelry, trips, pink cars; The magazine “Applause” is published with photographs of consultants who have achieved success in the company.

The company's symbol is a bumblebee: it is believed that, according to the laws of physics, it cannot fly, but it needs to, so it flies.

Golden Rule: Treat people the way you would like to be treated.

Corporate color is pink.

The company's mission is to improve the lives of women around the world.

Mary Kay's head office is located in the American city of Addison, Texas, near Dallas. The company was founded by Mary Kay Ash in 1963. The chairman of the board of directors is her son Richard Rogers, and the president and CEO (since 2006) is David Holl.

Business model

Mary Kay was the first company to teach women how to take care of their skin - before that, cosmetic companies simply sold blush, lipstick or new shades of eye shadow. Sales are carried out through a network of sales consultants - “beauty consultants”. To become a consultant, you need to take a short free training course on sales and skin care programs (more in-depth training can be completed throughout your entire time working in the company), and also purchase a starter “beauty package”, which includes the company’s products. The initial beauty package is sold at a discount relative to the market value, which allows consultants to resell profitably, easily and quickly, thereby generating income and better understanding the specifics of the company. It is very important for a company to abstract itself from pyramid companies, the basis of which involves illegally receiving money from clients. Unlike pyramid companies, Mary Kay sells its products to absolutely all consultants at a single discount.

Training of consultants is extremely important and priority for the company. Such seminars are often held in a format of no more than 6 people, at home. Delivery of goods, as well as payment for them, must be carried out strictly on site.

Mary Kay specifically limits the range of its products: this is done so that consultants have a good command of the existing range of products and easily remember new items. And also so that consultants, if desired, can maintain a mini-warehouse of products and ensure instant delivery of the ordered goods. Unlike many companies, Mary Kay does not limit sales.

A beauty consultant can hire other consultants in any number and from anywhere in the world. The company has no assigned territories. Mary Kay Ash writes in her autobiography: “I remembered that while I was earning $1,000 a month in commissions from sales in my division, my husband got a new job in St. Louis. I couldn't take the division with me, so I lost all the sales commissions from the people I'd spent eight years recruiting, training, and motivating. In my opinion, this is an obvious injustice. I invested in developing my territory, but someone else inherited these great sales reps and the commissions on their sales.”

The company also has incentive programs, such as the famous pink Cadillac. Techniques are also used to encourage husbands to make them proud of their wives and encourage their careers. For example, at one of the seminars, each of the consultants' husbands received a "She's Just Fantastic!" badge, another time - a car bumper sticker "Ask me about my wife's career." The company sometimes receives grateful reviews from clients' husbands because their wives began to look better, and from consultants' husbands who got to know their children better when the wife started working and the husband began to take part in their upbringing, as well as from consultants' husbands who were able to change their unloved a job that was more productive for them due to the fact that their wives began to earn more and were able to provide for the family during the transition period.

Mary Kay, having carefully considered the issue of franchising, abandoned this idea. The refusal was due to the fact that many women would be forced to turn to men for financing, and this in turn would significantly reduce their independence and, ultimately, affect the company. Instead, the company went public with an IPO in 1967. This allowed us to significantly increase funding and expand our expansion into the market. The cosmetics company Mary Kay has become the first company on the New York Stock Exchange to be led by a woman. In addition, Richard was the youngest president of a company listed on the New York Stock Exchange.

Over the next decade and a half, sales grew steadily at an average annual rate of 28 percent. But between 1974 and 1978, sales stagnated and even slowed down slightly. To restore them, the company increased bonuses for its consultants. Sales began to rise again, averaging between 29% and 84% per annum over the next four years.

The company was offered to sell its products in shopping centers, but this did not suit them. Mary Kay specializes in personalizing the art of beauty, and in public places it is less convenient to conduct consultations, as women are embarrassed to remove makeup in public and do not want to spend time allotted for shopping on consultations.

In 1977, construction of a new 8-story headquarters in Dallas was completed. In 1993, the total area of ​​all Mary Kay production facilities was equivalent to 3 football fields. The company also received a license from the FDA, which allowed it to develop and sell medicines such as sunscreens and other products.

The 1980s saw a sharp decline in economic growth and women's employment was now based on full-time work. Between 1983 and 1985. the number of beauty consultants decreased by almost 2 times and amounted to about 100,000 people. Sales fell from $323 million to $260 million. The price of Mary Kay shares on the stock exchange has dropped significantly. Mary Kay and her son Richard decided to independently buy out all the remaining shares of the company for a total of $315 million. There was also a problem with IPS about paying taxes on time, but it was resolved in 1993 when Mary paid IPS $3 million. In 1989, Mary Kay attempted to take over its largest competitor, Avon, but the attempt was unsuccessful.

Mary Kay Cosmetics was named one of the 100 Best Workers in America in 1984 and 1993. In 1992, the company's retail turnover exceeded the $1 billion mark. The number of products distributed included over 200 items, and the number of beauty consultants increased to 250,000 people in 19 countries around the world. By 1993, the number of consultants exceeded 300,000, and the number of clients was more than 20,000,000. More than half of the nation's sales leaders earned over $1 million during their careers at Mary Kay, and the company's total bonus pool was $38 million annually. In 1993, the Mary Kay brand became the best-selling skin care and cosmetics brand in the United States, with wholesale sales growing by more than $735 million. In 1995, Mary Kay Ash resigned from her position as company manager due to health reasons.

The company celebrated its 35th anniversary in 1998 and in honor of this holiday, established a new prize for consultant leaders, a white GM sports SUV. That same year, Mary Kay was again recognized by Fortune magazine as one of the 100 Best Companies to Work For in America.

Sales

In 2005, global revenues exceeded $2.2 billion, and in 2010, $2.5 billion, excluding product returns.

Mary Kay sales volumes

Year	Total revenue, USD	Consultants	Leaders	National leaders
1963	198 154	318	0	0	623
1983	300 000 000	195 000	...	...	1538
1989	400 000 000	200 000	...	...	2000
1991	511 000 000	220 000	...	...	2322
1992	500 000 000	250 000	...	...	2000
1993	735 000 000	325 000	...	...	2261
1994	850 000 000	...	...	...	...
1995	950 000 000	...	...	...	...
1995 in Russia	25 000 000	...	...	...	...
1996	1 000 000 000	...	...	...	...
1997 in China	12 000 000	15 000	...	...	800
1998 in China	$7,200,000	...	...	...	...
2001	1 400 000 000	800 000	...	...	1750
2001 in USA	No data	500 000	...	...	...
2001 in Mexico	20 000 000	...	...	...	...
2002	1 600 000 000	850 000	19 000	More than 300	1882
2002 in USA	...	...	13 000	...	...
2002 in China	120 000 000	120 000	...	...	100
2003	1 800 000 000	1 100 000	18 500	More than 100	1636
2004	1 960 000 000	1 300 000	27 000	410	1507
2004 in USA	...	...	...	210	...
2004 in Canada	125 000 000	29 357	661	16	4257
2004 in UK	7 700 000	3500	More than 70	0	2200
2005	2 200 000 000	1 600 000	31 000	500	1375
2005 in China	300 000 000	400 000	...	...	750
2005 in USA	1 300 000 000	715 000	...	...	1818
2005 in Canada	...	32 820	673	17	...
2005 in Argentina	...	20 000	500	8	...
2005 in Mexico	...	175 000	...	...	...
2005 in UK	...	5000	140	2	...
2006	2 250 000 000	1 700 000+	...	About 500	1323
2006 in Canada	62,000,000 Canadian dollars	34 272	724	18	CAD 1809/person
2006 in USA	...	...	14 000+	...	...
2006 in UK	...	5000	140	2	...
2007	2 400 000 000	1 700 000	...	...	1411
2007 in Canada	...	31891	659	25	...
2007 in USA	...	700 000	14 000	215	...
2008	2 600 000 000	1 800 000	34 000	500	1444
2008 in Canada	...	30 679	608	24	...
2008 in USA	...	600 000	13 000	...	...
2009	2 500 000 000	2 000 000	37 000	600	1250
2009 in China	600 000 000	200 000	...	...	3000
2010	2 500 000 000	2 000 000	...	600	1250
2010 in Australia	AUD 25,000,000	10 000	...	...	AUD 2500/person
2010 in Canada	...	29573	...	24	...
2012	3 000 000 000	...	39 000	600	...
2012 in Russia	...	...	3500	...	...
Year	Total revenue, USD	Consultants	Leaders	National leaders	Revenue, USD / Number of consultants

Notes:

• Data are given without taking into account inflation;
• Official Methods of Mary Kay, Inc. includes rounding up of revenue and rounding down of number of consultants.

Factories

The main production factory is located in Dallas, Texas, USA. A second factory in Hangzhou, China, manufactures and packages products for the Chinese market. A third factory was opened in 1997 in La Chaux-de-Fonds, Switzerland, for the European market. The Swiss factory was closed in 2003.

Cars

In 1968, Mary Kay Ash bought her first Elvis-themed pink Cadillac, repainted Mountain Laurel Blush by the dealer. This advertising stunt was so successful that Mary Kay in 1969 decided to reward five of her best salespeople with pink Cadillacs at the company's expense. Pink was an obvious choice, matching the company's eye and lip product range. Since 1980, this shade has been exclusively used by the Mary Kay fleet. Once every two years leader or national leader can take part in a competition for a new Cadillac. At the end of the two-year lease, the cars are repainted and sent back to auction. The shade of pink has changed over the years. In 1998 it changed to "pearl pink". In honor of the 35th anniversary, a white GMC Jimmy sports car was offered in the United States, a special edition for Mary Kay. As of 2007, top sellers can still earn themselves a coveted pink Cadillac.

In 2005, the company's fleet consisted of 9,870 vehicles produced by GM (USA).

In the UK, Germany, the Netherlands, Spain and Ukraine - pink Mercedes-Benz cars. In Argentina you can earn money for a pink Ford, and in Taiwan - a pink Toyota. In Australia there is a choice between the Ford Falcon and Volkswagen Beetle. In China there is a pink Volkswagen Santana. In the Nordic countries there is a pink Volvo V50.

Specific requirements for obtaining a vehicle depend on the country and the desired model. If the requirements are not met, then the driver must pay part of the car lease fee that month. If the requirements are met, the driver pays 85% of the insurance and does not pay monthly leasing, or receives a pre-agreed amount of monetary compensation.

Since the introduction of this program, more than 100,000 sales consultants have already met the requirements to be able to use such a vehicle or receive monetary compensation. It is unknown how many leaders chose to receive money instead of a car, but GM estimates that the company made a total of about 100,000 pink Cadillacs for Mary Kay.

In 2012, the following brands of cars are available: Chevrolet Malibu, Chevrolet Equinox, Toyota Camry and Cadillac CTS, SRX & Escalade Hybrid, and to increase the motivation and productivity of sellers, a newcomer is introduced - the black Ford Mustang.

Sellers' earnings

As a private company, Mary Kay Inc. does not disclose all of its financial information to the public.

Consultants can earn money with Mary Kay in two ways:

• Attracting new consultants;
• Retail sales;

Earnings by attracting new consultants

Earnings from recruiting new consultants reflect commissions and bonuses on overall team sales. They do not include revenue from retail sales and revenue from Mary Kay's tools business.

• 29,675 people were salespeople during the year;
• 1,878 consultants earned more than C$100 in commissions;
• 276 of the 553 top sellers earned more than C$17,471 in commissions;
• 15 of the 23 national sales leaders earned more than C$100,000 in commissions;
• the standard commission was 50% of revenue.

Earnings from retail sales

There is no reliable data on this matter. The quoted figure of $1,250 per year (2010) for the average consultant was obtained by dividing Mary Kay Corporate's total annual revenue by the number of Mary Kay consultants. This figure is obviously incorrect as it does not take into account returns, discounted sales, auction sales, and consultant purchases for personal use - all of which would lower this figure.

Turnover among consultants

Employee turnover is estimated at 68.6% per year based on data submitted by Mary Kay (USA) to the FTC.

According to Mary Kay (Canada), staff turnover is estimated at 85% per year. This data excludes consultants who earn a commission but have been with the company for less than a year, as well as those who have been with the company for more than a year but do not receive a commission.

Lawsuits

Woolf v Mary Kay Cosmetics

In 2004, Woolf v. Mary Kay Cosmetics was initially decided in favor of the complainant, Claudine Wolf. This marked the first time that labor law standards were applied to independent consultants working from their own homes. This decision was overturned on appeal and finally overturned by the United States Supreme Court on May 31, 2005.

Ms. Wolfe was fired from her leadership position (director) because her division failed to generate sales for three consecutive months. Wolf insisted that the dismissal was illegal due to her medical condition - she was suffering from cancer.

Claims against liquidators

In May 2008, Mary Kay Inc. filed a lawsuit against the website Touch of the Pink Cosmetics, which sold products from former Mary Kay consultants at significantly reduced prices. According to the company, the website interfered with its business and illegally used the Mary Kay trademark.

July 20, 2009 Mary Kay Inc. filed a lawsuit against Pink Face Cosmetics for trademark infringement. This company sold Mary Kay products on eBay and other online resources at below average prices.

Product testing on animals

In 1989, the company announced a moratorium on animal testing under pressure from animal rights groups. She was one of the first in her industry to do this and signed the PETA appeal.

However, in 2012, Mary Kay Inc. has reintroduced animal testing as required by law in China for all health and beauty products.

Mary Kay in Russia

Mary Kay is a member of the Russian Direct Selling Association. It complies with the code of honor and conduct of members of the Association, which regulates honest treatment of the buyer and compliance with established standards for product sales.

Mary Kay Ash Charitable Foundation

This charitable foundation was founded in 1996 for two purposes:
Fighting women's cancer by supporting leading medical scientists searching for cures for breast, uterine, cervical and ovarian cancers;
Combat the epidemic of violence against women by providing grants to women's shelters and supporting community programs.

In culture

Links

1. Direct Selling News, June 01, 2012: DSN Global 100: The Top Direct Selling Companies in the World Retrieved 2012-07-14
2. Mary Kay. Business Basics. The Independent Beauty Consultant's Guide.
3. 2011 Press Kit The Company
4. Mary Kay At-A-Glance - June 2006
5. http://www.marykay.ru/company/facts/%7C accessdate = December 13, 2012
6. Autobiography of Mary Kay.
7. Mary Kay Ash. 20th Century American Leaders Database. Harvard Business School. Retrieved October 20, 2010.
8. Company Retrospective
9. Stanley, Alessandra. Avon and Mary Kay Create Opportunities for Women, Moscow: New York Times(August 14, 1996), page D1. Retrieved October 20, 2010.
10. (2005-06-21) “China consumer goods: Still off the doorstep” (Economist Group). Retrieved 2010-10-20.
11. Monthly Calendar, 2002. US Mexico Chamber of Commerce. Retrieved October 20, 2010.
12. (2001-11-22). Mary Kay Inc. 2003 Fact Sheet. Press release . Retrieved 2010-10-20.
13. Just the FAQs. Mary Kay (UK). Retrieved October 20, 2010.
14. Mary Kay Corporate Press Kit 2005
15. Kaye, Marcia Parent Time: Mary Kay Cosmetics. Today's Parent(December/January 2005). Retrieved October 20, 2010.
16. 2004
17. Mary Kay Cosmetics (U.K.) Ltd. . Hoovers, Inc.. Retrieved October 20, 2010.
18. Glick, Julia. More Chinese Women Donning Mary Kay Uniforms, The San Diego Union-Tribune(August 4, 2006). Retrieved October 20, 2010.
19. Mary Kay (Canada) Reported earnings
20. Mary Kay (Argentina)
21. Mary Kay (Mexico)
22. The Mary Kay Opportunity. Mary Kay (UK). Retrieved October 20, 2010.
23. Mary Kay. 2007 Press Kit. Press release . Archived from the original on June 27, 2008. Retrieved 2010-10-20.
24. Mary Kay Around The World
25. Oberbeck, Steven. Utah woman a star in pink, The Salt Lake Tribune, Sequence, Inc.(May 15, 2008). Retrieved October 20, 2010.
26. Mary Kay (Canada) Reported earnings

Mary Kay cosmetics - we are starting to analyze the product of the new brand! So, first about the Mary Kay brand in general:

Mary Kay cosmetics - strengths:

• most products do not contain fragrances;
• good packaging shape, preserving the activity of the ingredients of the product, protection from contact with light and air;
• there are moisturizers with a good composition;
• excellent makeup removers;
• effective “filler” of wrinkles - filler;
• great blush cream and some makeup products.

Mary Kay cosmetics - weaknesses:

• Overall, the entire collection of products is a mixture of excellent and downright disappointing products;
• some moisturizers and cleansers are clearly outdated in their composition;
• no products with alpha and beta hydroxy acids;
• CC cream does not provide effective sun protection;
• some makeup products are also outdated)))

Mary Kay cosmetics have a unique history of development. I will give an excerpt from the description of the development of the brand on the official Mary Kay website:

What began with Mary Kay Ash's business acumen and passion for helping women succeed in life has grown into a company that has become one of the largest direct selling cosmetics companies.

Mary Kay® products are represented in more than 35 countries around the world. Wholesale sales are $4 billion and there are 3.5 million Independent Beauty Consultants doing business with Mary Kay.

This unique success story began more than 50 years ago when Mary Kay Ash created her company Mary Kay Cosmetics. Mary Kay® continues to live up to Mary Kay Ash's core values ​​of inspiring, empowering and empowering women to achieve their greatest successes.

Founded in 1963 with modest family savings of $5,000, Mary Kay® has grown into one of the largest direct-selling skin care and color cosmetics companies in the world.
1963
On September 13, the first Mary Kay® office was opened in Dallas, Texas, in a space measuring just 150 square meters.
1964
Mary Kay® offers a full line of specialty cosmetics for men's skin care.
Mary Kay® holds its first large companywide meeting, later called the Seminar.

Today, the Seminars are the main and largest annual events held for the best Beauty Consultants in each country where a Mary Kay® branch is open.
1969
Mary Kay Ash honors the five Business Group Leaders with the highest sales volumes and presents them with pink Cadillacs.
Construction begins on the Mary Kay® plant in Dallas.
1971
Mary Kay®'s first international branch opens in Australia.
1973
Mary Kay® celebrates its 10th anniversary. The number of Independent Beauty Consultants exceeds 20,000 people.
1976
Mary Kay® shares are listed on the New York Stock Exchange.
1983
Mary Kay® celebrates its 20th anniversary. The Company's wholesale sales volume exceeds US$300 million.
1984
Mary Kay Inc. Published as one of America's 100 Best Employers in the first edition of Fortune magazine.
1985
Controlling stake in Mary Kay Inc. bought out. The corporation again becomes a private company owned by the Mary Kay family.
1988
Mary Kay® has opened a representative office in Mexico.
1989
Mary Kay Inc. begins a corporate recycling program for used paper, plastic, glass and aluminum waste.
1990
Mary Kay® representative offices are already open in 10 countries around the world.
1991
The total volume of wholesale sales reaches 500 million US dollars.
1993
Mary Kay Inc. celebrates its 30th anniversary and opens the Mary Kay Museum at the company's headquarters in Dallas, Texas.
According to Fortune magazine, Mary Kay Inc. ranked among the Top 500 companies in 1992.
Mary Kay® opens a representative office in Russia.
Mary Kay Inc. Once again included in Fortune magazine's list of America's 100 Best Employers.
1996
The Mary Kay® Charitable Foundation was created, which is a non-profit public organization aimed at supporting programs for cancer research and the prevention of violence against women.

Mary Kay Inc. becomes one of 20 companies featured in Forbes' "Greatest Success Stories of All Time" section, and Mary Kay Ash is the only woman featured in the book.
2000
Lifetime Television names Mary Kay Ash the most outstanding female entrepreneur of the 20th century.
Mary Kay® opens its representative office in Kazakhstan.
2001
For the development of a program through which Independent Beauty Consultants were able to have their own personal websites, the Direct Selling Association awards Mary Kay Inc. Award “For Contribution to Innovative Development of Industry”.
Mary Kay Ash's son and company co-founder Richard Rogers takes over as President of the company.
On Thanksgiving Day, November 22, 2001, Mary Kay Ash passed away.
2002
For creating a public assistance program to prevent violence against women, Mary Kay Inc. receives the “Look into Tomorrow” prize from the Direct Selling Association.
Los Angeles Commission on Violence Against Women awards Mary Kay Inc. Humanitarian of the Year award for helping to combat violence and abuse of women, adolescents and children.
Mary Kay Ash is named to the Business Hall of Fame in Dallas and is included in the list of achievements in the field of sales and marketing.
2010
Mary Kay® Argentina is celebrating its 30th anniversary. The Company's offices in Kazakhstan, Malaysia, the Philippines and Slovakia are celebrating their 10th anniversary, and the office in Moldova is also celebrating its 5th anniversary. A Mary Kay® representative office has been opened in Armenia.
2011
For three years, from 2008 to 2010, the Mary Kay® “Pink Changes Lives” charity program was active. The amount raised during this time was allocated to various projects to improve the lives of children and women around the world.
The TimeWise® Night Restoring Strengthening Complex and the TimeWise® Miracle Set™ System were awarded a special prestigious award from the American Institute of Good Housekeeping.
Company employees, all Consultants and Leaders, as well as friends and family members around the world are taking part in the first global social action "Month of Good Deeds".
2012
Debut of new anti-aging system TimeWise Repair™.

I spared no space on the page and specifically copied the entire success story of Mary Kay Ash as a clear indicator of what a woman can achieve by doing what she loves with joy and passion!

Even if not all Mary Kay brand products turn out to be worthy of our attention, even if you don’t like the methods of promoting the brand - all the same, there is a lot to learn from Mary Kay!

And we are slowly starting to sort out the composition of Mary Kay products and starting, as always, with cleansers and makeup removers.

Mary Kay Cosmetics Oil-Free Eye Makeup Remover

Mary Kay cosmetics promises:

Gently and easily removes any cosmetics and all types of mascara. Softens and nourishes delicate skin without leaving a greasy feeling, making it easier to apply cosmetics immediately after using the product.

Suitable for sensitive skin.
Unflavored.
Low fat.
Non-comedogenic.
Clinically tested for skin irritability and allergenicity.
Suitable for those who wear contact lenses.
Tested by ophthalmologists.

Bottle 110 ml.

Chemical composition:

1. Trisiloxane - silicone. Has all the properties of silicones - see below.
2. Isohexadecane - used as a solvent in cleansers, an emulsifier and a thickener for emulsions. Non-toxic to skin.
3. Cyclopentasiloxane - silicone. In cosmetics it is mainly used as a conditioner, lubricant (improves the glide and application of products). Like all other silicones, it has a unique liquid texture that facilitates the distribution of the product over the surface of the skin, makes the skin delightfully smooth, hides minor skin defects - evens out the surface (wrinkles, enlarged pores). Creates a water-repellent film on the surface of the skin and prevents moisture evaporation. Silicones in cosmetics are practically inert for human skin, but they harm the environment, especially the flora and fauna of the seas and oceans (silicones are an essential ingredient in sunscreens). Not comedogenic. Cyclopentasiloxane may cause irritation to sensitive eye skin.
4. Dimethicone is a chemically inert silicone chemical. Gives the skin softness and velvety, ensures the cream glides over the skin and makes it easier to apply, prevents irritation and redness of the skin, creates a light film on the surface of the skin that does not interfere with skin breathing. Despite the fact that it creates a film on the skin, it is non-comedogenic (does not clog pores).
5. Cyclohexasiloxane - belongs to a large group of silicones. Used to soften and smooth the surface of the skin, camouflage fine wrinkles and other skin irregularities. Inert for the skin, not absorbed, does not affect living skin cells. Makes it easier to apply cosmetics to the skin.
6. Hexylene Glycol is the same as propylene glycol. It is a humectant and ingredient that improves the delivery of other active components of the product into the deeper layers of the skin. Now there are a lot of publications and spam sites about the “harm” of this ingredient. But toxicological examinations prove that propylene glycol and its analogues in cosmetics are absolutely non-toxic to the skin.
7. Sodium Chloride - sodium chloride, ordinary table salt. It is most often used as a binding agent, sometimes included in scrubs.
8. Benzyl Alcohol - benzyl alcohol. In high concentrations it has an irritating and drying effect on the skin, but in small quantities it is safe. In high concentrations, it damages the skin barrier and promotes the formation of free radicals.
9. Imidazolidinyl Urea is a preservative, effective against bacteria. It is often used in conjunction with parabens, as then their effect is enhanced. The chemical formula contains formaldehyde, so some experts consider this ingredient unacceptable in children's cosmetics. Not the best ingredient in cosmetics.
10. Polyquaternium-78 is an effective moisturizing ingredient. It is believed that its moisturizing properties are 2 times more active than hyaluronic acid.
11. Disodium EDTA, Dipotassium Phosphate, Potassium Phosphate, Poloxamer 184, Cetyl Triethylmonium Dimethicone PEG-8 Succinate

Conclusion:

Mary Kay cosmetics offers us

The composition of the formula does not contain fat, but is enriched with silicones. continue, so I will refrain from “excellent” ratings for now.

Does not contain fragrances.

Rating: good.

And some independent experts rated it “excellent”)))

Currently, Mary Kay cosmetic products are manufactured in the American city of Dallas and the Chinese city of Hangzhou. There is also a small factory in the UK.

Goods from America and England go to customers from Europe, Australia and Latin America, Chinese factories work for Asian buyers.

Every year the company spends millions of dollars on new scientific developments and improvement of finished recipes.

history of the company

It was founded by a woman, Mary Kay Ash. Before that, she worked for a long time in the field of direct sales of various goods, so she knew very well the principles of successful work in such a business. She only had $5,000 as initial capital.

Mary’s son volunteered to help with business activities. Besides him and the founder herself, there were 9 consultants. The tiny office was furnished with old furniture, but this did not stop the team of enthusiasts from working tirelessly most of the day.

A fairly plausible legend is actively spreading across the Internet that Mary bought the first recipes for cosmetics from a leather tanner, who discovered the unique effect of his compositions on human skin. Although there is also a version that the enterprising Mary Kay inherited the recipes from her grandmother.

The efforts of a small working team very quickly justified themselves, because after just a few months the income of the small company amounted to tens of thousands of dollars. Several years passed and the count reached hundreds of thousands.

The year 1969 became very significant for the founder of the brand, since at that time the construction of the first large cosmetics production plant began. A couple of years later, thanks to mass production of products, the company entered the world market.

The first branch was opened in Australia. Then the conquest of the hearts of customers all over the world began.

In 1996, Mary Kay's company made a profit of $1 billion. The mistress of this empire was clearly very satisfied with the results of her many years of work.
By the way, she lived until 2001, never stopping working for a moment. The influential businesswoman was awarded many times with various prestigious awards and titles.

Video review of Mary Kay products

Description

At the time when the small company Mary Kay just launched sales of cosmetics, it offered customers only 9 types of products. Today, the brand has more than 200 types of care and decorative cosmetics.

The catalogs present products in 7 different categories:

• skin care products;
• decorative cosmetics;
• body care products;
• hand care products;
• sunscreens;
• aromatic collection;
• skin care products for men.

The company adheres to clear values, avoids testing products on animals, and is also a member of the animal rights association PETA.

Mary Kay controls the safety of cosmetics very carefully. No product goes into mass production until there is confirmed scientific research. The production uses the latest technologies that allow us to compete in the market for similar products.

Mary Kay collaborates with many dermatologists and ophthalmologists around the world, as well as beauty bloggers and theorists. For example, the company recently provided significant financial support to the Department of Dermatology at the University of Texas Southwestern Medical Center.
Many charitable funds were donated to the Dermatology Foundation and the Skin Cancer Foundation.

All products are necessarily accompanied by quality certificates from countries and manufacturing plants of Mary Kay Inc.

Products

Shadows

The collection has shades for every taste: from matte to sparkling iridescent. Mineral-based mono shadow helps create long-lasting and rich makeup. They are very light in texture and easy to apply. The composition contains vitamins that are excellent protection for the skin of the eyelids from free radicals.

Can be used by people prone to allergies and who use contact lenses.

The mono shadow palette contains the following shades:

• azure;
• emerald;
• pink mist;
• ultramarine;
• electrician;
• cocoa;
• silver satin;
• pastel;
• silver onyx;
• black velvet;
• transparent;
• blue metal;
• Persian lily;
• cold jeans;
• hazelnut;
• Moonstone;
• iris;
• vintage gold;
• custard;
• granite;
• chocolate kiss;
• honey glaze;
• espresso;
• indigo;
• golden olive;
• sea ​​depth;
• delicate silk.

The cost of one unit is 320 rubles.

There is also a palette of shadows, consisting of three colors that transform into each other. It’s called “Sky Garden” and costs a little more – 600 rubles.

Trio - shadows.

Carcasses

Mascara “Sensation”, black.

This mascara is designed to increase the volume of eyelashes by 5 times, as well as lengthen and lift them. A convenient brush combs hairs well while applying pigment. After drying, the composition does not crumble or smudge. Can last up to 12 hours.

Price – 610 rubles.

Mascara “Ideal volume”, black.

Increases the length of eyelashes, makes them more expressive and very thick. Moreover, after applying mascara, there is no discomfort and no feeling of heaviness. The pigment is very rich and bright.

Price – 630 rubles.

Lengthening mascara, black.

It lifts eyelashes well and makes them simply impossibly long. Thanks to the light formula of the composition, there is no feeling of heavy eyelashes. The brush is curved, it paints even the smallest hairs very well. Caring components help keep eyelashes healthy and beautiful.

Price – 630 rubles.

Mary Kay mascara.

Foundations

The hydrating formula of a radiant makeup primer for dry to normal skin instantly improves the complexion and makes it more even.

Doesn't clog pores or smudge after several hours of use.

This foundation is available in 5 shades of “ivory” and 6 shades of “beige”.

The cost of a 29 ml tube is 840 rubles.

Mary Kay also has a mattifying foundation called Timewise. It contains jojoba extract and vitamin E. The line also consists of 5 shades of “ivory” and 6 shades of “beige”.

The cost of a tube is 840 rubles.

Concealer.

Powders

It envelops the skin like an invisible veil.

This option is very suitable for girls who do not want to clog their pores too much with heavy cosmetics, but want to remove oily shine from their face.

Despite its weightlessness and translucency, Mary Kay loose powder masks age spots and redness on the face very well.
It is produced in three variations:

• ivory 1;
• ivory 2;
• beige.

Loose mineral powder.

Cost – 770 rubles.

Compact powder

The powder contains many caring components and vitamins A, C and E.

Reliable coverage helps retain moisture in the skin, prevents the formation of wrinkles and perfectly masks everything you would like to hide.

Available in two shades of “ivory” and 2 shades of “beige”.

Compact powder.

Price – 620 rubles.

Sheer Dimensions Powder.

Powder with a radiant effect is the final finishing touch in creating makeup. Four gorgeous shades will make any woman's look simply irresistible.
Palette:

• coral lace;
• pearl;
• coral lace – blush powder;
• chiffon.

Sheer Dimensions Powder.

Cost – 1150 rubles.

Face cream

The most popular in Mary Kay is the “Ideal Solution” anti-aging system.

Day and night cream provide strong skin protection throughout the day, renewing and nourishing it at night, and moisturizing and protecting it from the sun during the day. Skin appears healthier, more youthful, smoother and glowing from within.

The cost of the complex is 3150 rubles.

The range also includes the following face creams:

• Maximum moisturizing cream that increases the elasticity of dry and normal skin – 1300 rubles.
• Maximum moisturizing cream that increases the elasticity of oily and combination skin – 1300 rubles.
• Night gel with vitamin-containing capsules “Night solution” (improves complexion and rejuvenates) – 1650 rubles.
• A set of facial serums, which consists of four different formulas that are responsible for solving different problems - 3,300 rubles.
• Cream for normal and combination skin, increasing elasticity and maximally moisturizing – 1300 rubles.
• Microderma system from Mary Kay: renewing peeling and restorative serum – 2950 rubles.
• Fat-free cream for moisturizing normal and oily skin. Does not contain fragrances. Absorbs instantly without leaving a greasy film. Price – 1200 rubles.

Face masks

The Timewise moisturizing mask is an excellent solution for those who want to restore the color and texture of their facial skin, saturate it with oxygen and moisture in a record time.
Price – 1300 rubles.

Timewise mask that improves complexion – 1250 rubles.

The mask from the “Botanical Effect” series is suitable for women with combination and oily skin, as it helps solve many problems with increased sebum secretion.
Price – 800 rubles.

On video: a cosmetologist’s opinion on a face mask

Hand cream

Mary Kay's line of cosmetics includes an excellent unscented hand cream.

It wonderfully protects the skin, making it softer and velvety, but does not irritate the olfactory receptors.

People prone to allergies often buy this cream.

Price – 540 rubles.

Cream for hands and décolleté from the Timewise series is designed specifically to slow down and stop the aging process of the skin in these areas. The cream perfectly protects from ultraviolet radiation, improves skin color, and increases its elasticity.

Price – 720 rubles.

Those who are used to a thorough approach to any things will like the “Satin Hands” hand skin care system.

This includes three tools:

• extra-moisturizing night hand cream;
• gel-scrub for hands 2 in 1;
• hand cream that nourishes and moisturizes for a long time.

The cost of the complex is 2400 rubles.

Mary Kay for problem skin

Mary Kay has developed a special unique system of three products designed to relieve many women from acne-prone skin problems.

When applied to the skin, the cleanser turns into a soft foam that very thoroughly washes away all dirt, grease and dust. Salicylic acid helps to effectively cleanse pores.

The cost of the gel is 450 rubles.

Translucent, light and silky serum wonderfully dries out pimples and relieves redness. After applying it to the face, the pores noticeably narrow, and the skin remains matte for a long time.

The cost of the serum is 500 rubles.

A local anti-acne cream will help cope with periodically appearing pimples. The formula of the product is rich in various plant extracts.

The cost of a 29 g tube is 400 rubles.

Video review of products for problem skin

Lipstick and glosses

Classic lipstick is available in 8 most popular shades:

• cold peach;
• caramel;
• pink dream;
• sweet nectar;
• pink paradise;
• dried rose;
• petal;
• soft pink.

The cost of one unit is 660 rubles.

True Dimensions Super Soft & Moisturizing Lipstick Palette:

• pink glamour;
• wild pink sunset;
• coral color;
• natural beauty;
• nut cream;
• fiery red;
• morning dawn.

The price of this lipstick is 870 rubles.


Lip glosses are produced in convenient “chubby” bottles with comfortable applicators.

Shade palette:

• sophisticated pink;
• latte;
• melon cocktail;
• glamorous peach;
• pink gloss;
• pink parfait;
• pink satin;
• fatal red;
• silver moon;
• sunflower;
• wine bouquet

Price – 550 rubles.

Lucky

At Mary Kay you can buy an excellent base for the nail plate and a bright red classic shade of nail polish.

On video: Mary Kay polishes

Eau de Toilette

Mary Kay's scents help to emphasize individuality, show others a piece of your inner world and simply stun everyone with your wonderful perfume.

The company presents 18 different fragrances for women and 9 for men.

Everyone can choose their own scent.

Cost – from 1400 to 2900 rubles.

On video: Mary Kay eau de toilette

And you can see the color palette of hair dye Londacolor, shades of hair dye from Garnier.