Baon is a Russian brand. Initially, the Baon brand sold clothes and shoes for sports, nowadays it’s almost impossible to find sportswear, they mainly sell casual clothes.
Baon Brand History
Correctly say so. Baon is a Russian brand with Swedish roots.
The history of the brand began in Sweden in 1976. Initially, clothes were made for active people - tourists and researchers. Clothing was made to order.
In the 1980s, problems began in the company.
And the history of the Baon brand in Russia began in 1992, when the brand finds a partner in Russia.
And in 1996, owners from Russia are completely Swedish part of the company.
Whether or not you believe the brand’s history is up to you. Currently, the Baon brand is Russian and has no stores outside of Russia.
What does the word "Baon" mean?
Despite the fact that Baon is a Russian brand with Swedish roots, the word baon itself means “penetration” in Filipino.
They say that the very name of the brand Baon came from the addition of the names of the brothers - founders of the brand.
Baon country of manufacture?
Where is Baon brand clothing made?
Fortunately, the manufacturer does not hide this information about where the clothes are made.
Most of the clothes we managed to find are made in China.
Although there are some things from other countries, for example, from a country close to us - Belarus.
The VAON online store is part of the BAON and Desam brand clothing chain. BAON company offers its customers a wide range of clothing in three main areas: casual clothing, sportswear for outdoor activities in general and special clothing for skiing, taking into account the characteristics of this type of sporting activity.
Short story
The history of the company in Russia dates back to 1992, in a difficult period for the economy of the entire region. This year, price liberalization was carried out, which created excellent conditions for doing business, but at the same time insane inflation began, as a result of which any business was unusually risky. However, BAON believed in the potential of a new market and sought to dress people in high-quality clothing. BAON took all the risk. The first BAON clothing collections were created by young graduates of design schools in Europe and were accepted with a bang due to the excellent quality and elegance of the outfits. The start of operations was quite successful, and after 4 years, BAON has already established a network of sales offices in Russia. As the company developed, its market position markedly strengthened, and among buyers a sense of trust in the BAON brand developed. In the sportswear market, BAON has become synonymous with quality and style; the company collaborates with the LUKOIL RACING Team racing team.
Image update
Until 2001, more than half of the VAON assortment was occupied by sports equipment and about 40% were clothes of fashionable everyday style. In 2010-2011, the company decided to change its image, paying more attention to casual clothing collections and giving it about 80% of the entire assortment of goods, respectively reducing the share of sportswear and special ski equipment. The decision was not easy, because the sportswear market was extremely important for BAON and the decrease in the share of sports collections was risky, however, the desire to better meet the requirements of customers and the great potential of everyday style led the company to the need for rebranding. The company faced a difficult task - to save old customers and, following the trends of fashion, to win new ones. To solve this problem, it was necessary to act extremely carefully, mitigating the consequences of rebranding in the market as much as possible and maintaining high product quality so as not to disappoint those who are used to the old image of the company. And in order to gain the trust and love of new customers, DESAM brand clothing came in handy, which had appeared in the company earlier and was now ahead.
DESAM Clothing
The DESAM brand appeared in 2002 along with a bright and unusual collection of clothes that attracted young people with its bold image. The main direction of this clothing line is everyday life, however, it was a special branch of it, which drew attention to the fashion of the streets of modern cities. Outrageous and dynamic outfits attracted attention and allowed the young audience to emphasize their individuality, which allowed the brand to quickly gain popularity and gain a place in the hearts of customers, on store shelves and on the covers of glossy magazines. DESAM's vibrant energy, embodying the vibrant city life, has earned young people recognition for their product quality and bold design.
Shop online
BAON keeps up with the times and develops new markets and technologies in an effort to please its customers. So, for the convenience of customers of a chain of stores, the online store BAON was opened, which represents the company in the Global Network. The online store offers a choice of visitors a wide range of branded clothing both in a casual style and for outdoor activities and skiing. In addition, on the company's website and on the online store itself, you can always find out about new promotions and sales that BAON is currently conducting. This is a great opportunity for active buyers who want to not miss a bargain and always be in the know. For Internet users who are familiar with online shopping, just like for not the most advanced users, familiarizing themselves with the capabilities of the store will not be difficult - the design is as simple and convenient as possible. Let's consider briefly home page store:
it top part online store, here are the most necessary links. From here you can go to the delivery, payment and other pages, here you can find the contact phone number, as well as the currency of operations (it can be changed at will, besides the Russian ruble, the currencies of Belarus, Ukraine and Kazakhstan are available). Below we see directly the catalog of goods, women's and men's clothing departments, store addresses and a link to the Fashion Blog. “Discount” and “Promotions” are highlighted in a special color, as the most popular sections. There you can find discounted clothes, as well as learn about all the ongoing promotions.
Below are the popular promotions that are currently taking place. This section of the page is constantly changing and usually occupies the largest part of the screen (this picture is reduced).
Finally, at the very bottom of the page is a summary of BAON itself and the online store. The concise text conveys the necessary information clearly and clearly. Below the text is a group of links, all of whose names speak for themselves - "About Us", "News" and others. Particular attention should be paid to the terms of delivery and payment of goods, as well as the conditions for its return.
This concludes our short story about BAON. The undoubted advantages of this company's clothing - quality and beauty - have helped BAON’s success in the market, and the company's constant search for new ways will keep it in the leadership position, and we hope that BAON will be able to please its regular customers for a long time to come.
Also on our site reviews are available and other online boutiques, including, and. You can read about each individually and compare them with each other.
The history of the brand began in Sweden in 1992.
For 20 years, BAON has been a leader in the market for outerwear and clothing for sports and outdoor activities. BAON was perceived as a brand of sporty, comfortable and functional clothing for people with an active lifestyle.
The slogan “Clothing with character” fully reflected the mood of seasonal collections, and the brand’s image was inextricably linked with ski suits, jackets and down jackets.
Significant results have been achieved in this area. Nevertheless, it was decided not to stop there and provide customers with a wider selection of casual clothes.
It was necessary to maintain the loyalty of the existing target audience and at the same time acquire new fans, for whom fashionable clothes are an important part of life and a way of self-realization. The desire to meet the expectations of their customers, to give them the opportunity to dress beautifully, in accordance with their preferences and in the framework of fashionable current trends, entailed a change in the brand style of the brand.
In 2010, BAON launched a rebranding project of the brand of the same name, the purpose of which was to reposition the existing brand and enter the casual clothing market segment.
Now in Russia and the CIS, more than 150 clothing stores BAON are opened.
BAON collections are in line with current trends. BAON adapts European fashion trends to the mentality of the Russian buyer and Russian weather conditions. The collections are balanced in such a way that the buyer can assemble a mini wardrobe for one trip to the store, and the whole atmosphere of the store helps to easily create your own image.
The main part of the BAON collections, about 80%, is the CASUAL collection, 20% is the ACTIVE collection. Significantly expanded the range of women's blouses, dresses, men's shirts, knitwear, t-shirts. In the winter collection, BAON still offers its customers a wide selection of outerwear (down jackets, jackets), as well as a collection of professional ski clothing.
When developing collections, designers use the principle of total-look, complementing the collections of men's and women's clothing with accessories (hats, scarves, wraps, jewelry, bags, shoes).
Today BAON is a worthy competitor to the world leaders in the mid-price apparel network market.
In different years, the BAON brand has been repeatedly represented by famous people. In 2014, Ivan Okhlobystin was the brand’s ambassador to Russia and the CIS. Actor, screenwriter, politician, priest, father of 6 children. TOP blogger in Russia. His personal Twitter blog, the most powerful social and media channel of the 21st century, has more than 800,000 people.
BAON regularly participates in interesting and socially significant projects. In November last year, Ivan Okhlobystin presented a collection of stylish quilted jackets decorated with chevrons with the imperial flag of Russia. In addition, during the Sochi Olympics in 2014, BAON congratulated the most titled Olympic veterans, giving them unique down jackets as part of the Share Heat. And in April 2015, BAON “warmed” the participants of the large-scale expedition “Arctic 2015”, in which they brought to the northernmost Russian village of Barentsburg on the Spitsbergen archipelago a lamp lit from the Eternal Flame in Victory Park on Poklonnaya Hill and unfurled flags of Russia and Norway, as well as flags of the constituent entities of the Russian Federation with a total area of \u200b\u200bover 2000 m2 in honor of the anniversary of the end of the Second World War.
In 2016, the face of the BAON brand was Laysan Utyasheva, a Russian athlete, Honored Master of Sports in rhythmic gymnastics, a repeated winner of Russian and international competitions, a world champion, a six-time European champion, a popular TV presenter.
Baon is a Russian brand of women's and men's clothing with Swedish roots. Initially, the brand was positioned as sports, but gradually switched to everyday style and today the share of equipment for outdoor activities and tourism occupies only 20% of the entire assortment.
- Official site:
How it all started
In 1976, in the Swedish city of Malmö Björn, Anders and Olaf Nelsons opened their own studio. There they sewed clothes for tourists and participants in research expeditions. The name of the company came from the initials of the brothers. At first, the workshop produced things only on individual orders in small batches. The business developed successfully, demand grew, and by the 80s Baon was already forced to produce clothes in large quantities. Casual suits were added to the tracksuits for a larger group of consumers. The brothers began to attract young designers to work. Professional modeling of Baon clothes, designed for extreme conditions, did not pass by things from “everyday” collections.
At the turn of the 1980s, Baon was in crisis and needed to expand its sales geography and review its position. In 1992, the company was given the opportunity to enter the Russian market. Unique and modern clothing for outdoor activities at an affordable price attracts foreign consumers. After 3 years, the fast-growing market “absorbs” almost the entire volume of manufactured goods by Baon. In 1996, the owners of the company ceded the ownership of the brand to the Russian side. The brand increasingly focuses on the popular and democratic casual style.
In 1998, in spite of the economic crisis, Baon is increasing production volumes and starting cooperation with domestic manufacturers. After 3 years, the assortment is doubled, and the company begins production of accessories for skiing. In 2002, the production of knitwear, backpacks and bags was launched. A year later, the Outdoor clothing line (for spending time outdoors) is being revived, as part of the Technical direction (the latest technological developments), and the Snowboard line appears. In 2004, the Baon group of companies opens a network of company stores in Moscow and the regions. In 2006, the company became the sponsor of the Russian Freestyle Team at the Turin Olympics.
Today the brand operates more than 150 retail outlets in Russia and the CIS countries, the staff consists of about 4000 people. Deliveries to stores are carried out monthly, and each collection has over 1000 items.
Brand Features
Baon is popular for its combination of practicality, convenience and the latest fashion trends. Male and female clothing lines delight not only with a variety of models, but also with the correspondence to the realities of the innovation market, and high quality workmanship. Comfortable and beautiful jeans, jumpers, shirts, trousers, Baon down jackets emphasize the image of energetic and practical people with traditional family values.
Many celebrities, and not only in Russia, choose the brand, paying tribute to its reliability and convenience. Reviews about Baon are always only the most positive. In 2014, Ivan Okhlobystin, brand ambassador, is a person with the right lifestyle and an idol of millions.
To reward its regular customers, Baon has introduced a discount system that allows you to receive discounts of up to 15% on all products.
The penetration of Swedish fashion in Russia lies on the shoulders of a company such as Baon. This brand was born in 1976, its three ancestors were Nelson’s three brothers. They decide on the production of sportswear for the mass consumer at affordable prices. The brothers were called Bjorn, Anders and Olaf. Thanks to their names, the brand name appeared. They simply added the first letters of their names and at the end added the first letter of their surname. And so he was born in the world of fashion Baon.
At the beginning of my journey, I had to sew things manually, all the goods were in a single copy. But soon the demand for goods of this brand became huge, and the brothers needed to put production on stream. To increase profits, the brothers expand their product range. Now they produce not only sports things, but also casual clothes. After the Swedish market fell at the feet of the Baon brand, the Nelsons decide to conquer Europe as well. And they succeed in this.
In 1992, Baon appears in Russia, they release things in sport style. To create a vibrant collection, corporate executives brought in young and talented European designers. At that time, Russian youth was sorely lacking in fashionable and stylish things, so the goods of this brand were literally swept away from the shelves. In addition, at that time there were catastrophically few stores where Baon was sold. In Russia, the brand has gained simply cosmic popularity. This moment prompted the leadership of the corporation to focus on the Russian market.
The Baon Corporation has two lines of clothing: Baon Casual (men's and women's items for daily wear); Baon Active (things for sports).
In 2006, Baon became the sponsor of the Russian freestyle team at the Olympics. Collaboration begins with one of the best teams of racers Lukoil.
To spread its brand and increase the number of sales, the company has repeatedly attracted well-known Russian actors, singers and athletes to advertising.
In 2010, the management of the corporation decides to change the emphasis in its turnover. Now most of the things released by the brand are aimed at everyday use. And only 20% - goods for sports.
Now in the Russian Federation there are approximately one hundred and fifty Baon stores throughout the country. The number of employees employed in the production of about four thousand people.
The main category of consumers of this brand are people from the age of twenty to forty-five, who prefer to lead an energetic lifestyle and always want to look stylish and attractive. Designers who work to create things of this brand always carefully monitor the latest global trends and adapt them for the Russian consumer. The Baon concept is based on three fundamental principles: affordable price, comfort and stylish design. Each year, the company presents a new collection of things and shoes. From shoes, the main product is rubber boots and dutiks. Accessories manufactured by the brand are diverse. They produce hats, handbags, and gloves. In addition, the brand's product line includes bathing suits and fall / winter outerwear using the latest technology.
Baon is a worthy competitor to brands with world history, which are also aimed at the middle price segment. The corporation constantly takes part in various social projects. In autumn 2015, the famous actor and face of Baon Ivan Okhlobystin introduced a line of stylish winter padded jackets that were decorated with the symbols of the imperial flag. At the 2014 Olympics, the company honored veteran athletes and presented them with original down jackets as a presentation. In 2015, as part of the Share the Heat program, the same down jackets were presented to members of the Arctic expedition. The purpose of this expedition was that its participants went to the northernmost corner of our country - to the village of Barentsburg. There they installed a lamp in which eternal flame brought from Paris.The banners of two countries were also erected: Russia and Norway.
In 2016, the face of Baon became the famous athlete and host Laysan Utyasheva.
